What Is the Demi Make-Up Method?

FTF - From The Feed

Have you seen this new ‘miracle make-up method’ on your feed yet? Here’s our unbiased findings on the Demi Method.

The Demi method has become increasingly popular on social media in the past few weeks. Initially demonstrated as another make-up hack, the Demi method is supposedly a new ‘breakthrough’ technique using color theory to filter your skin giving a smoother, more even looking skin tone.

The catch? The only way to achieve the Demi method is with a Demi Color Consultation by an Artist followed by purchasing their Demi Edit Collection palettes.

It’s giving Arbonne, maybe MaryKay…

Yes ladies, this isn’t just a hot new technique, it’s an MLM. And the Artists providing free Demi Color Consultations, are earning up to 40% commission on anything that you purchase.

While we don’t have anything against MLM’s we do want to help our readers make informed purchase decisions. So here’s what we found out about Seint and the Demi Method.

While Seint has only been around since 2020 the original company Maskcara was founded in 2013 by owner Cara Brook. Their Artist program was founded in 2017. As stated on their website the goal of the company is to “share simple and useful tips, and create quality, innovative products that could be used by every woman, no matter her age or complexion or level of experience”.

Unlike some other beauty based MLMs we were not able to find any substantiated evidence of lawsuits against Maskcara or Seint for product quality issues, however we did find a previous Artist that filed a lawsuit against Maskcara for denied commissions based on false pretenses.

It’s positive to see that there are no public records of their products causing significant issues deeming legal action from it’s customers. While we are not speculating that there are issues with the product, we acknowledge Carl Sagan’s opinion that “absence of evidence does not mean evidence of absence”.

The general principle of the Demi Method is to use color theory to neutralize the imperfections on your face, giving the appearance of smooth, filtered, skin with a natural ‘no-make up’ finish.

While this sounds a lot like most other color correctors on the market, Seint Artists explain that their products are unlike any other because they only have 10% opacity - remember this for later.

Using the color wheel above you’re supposed find the darkest point of the excess color area then leveraging the opposing color on the wheel to neutralize only the darkest point. For example, if you have dark blue under eyes then you would balance the darkest points of this with some of their yellow/orange toned products.

The end result should be blending a large number of different colored spots across your face, leaving you with the filtered complexion they describe. Since you’re only neutralizing, specific areas you should be left with a weightless finish that does not feel thick or cakey.

I’m not sure about you but this still sounds like basic color correction to us.

After diving into the history of Seint, the Artist’s POV, and the breakdown of exactly how to use the Demi Method we took to the only place we could find some real reviews from actual customers - Reddit.

While there are a few people advocating for the brand, we found mostly negative feedback regarding the quality and results of the product. Most customers describe the consistency as waxy, cakey, and thick. Umm didn’t Seint and their artists say this was supposed to feel lightweight? A lot of customers said it caused them to breakout so if you’re prone to acne and blemishes we would caution your decision to test this out.

The cost of each Seint Demi Corrector is $20, and while you can bundle and build palettes it is still far more expensive than a comparable color corrector sold at Sephora like the Stila Correct & Perfect All-In-One Color Correcting Palette that is only $45 for all the colors you’d realistically need to achieve this method.

We can appreciate the concept, but basic color correcting is nothing new or revolutionary and we don’t feel that the Demi Method brings anything new to the table, other than the Seint products. And while we have not personally tried the products ourselves, we don’t feel that the value is there and personally would pass on this product based on the research we’ve done.